Episode 04- Giovanni Barajas, Los Cotijas Taco Shop
Giovanni Barajas of Los Cotijas Taco Shop is the guest in this weeks podcast. Los Cotijas first opened in 1988 by the Barajas family. Giovanni’s father opened the restaurant, did not speak any English, and found a way to connect with customers and deliver a great product. It wasn’t always easy, Giovanni’s family put it countless hours, days and years of work, eventually earning the reputation of Orange County’s best fish tacos.
In this weeks episode Giovanni shares his experience starting off in fine dining and how he is able to carry over that experience to the fast casual segment, taking over the family restaurants and being able to retire his parents, operating two locations, the growing trends of social media, creating family atmosphere in the community and having the right people around you.